A podcast from Conor Heaney Brought to you by
Optical Success Academy and Seiko
World Class Interviews with Best-Selling Authors & Experts.
At university optometrists learn very little about the skillset required to be a business owner so our focus here is developing the skills of an effective entrepreneur. That means business leadership, the management and motivation of people, marketing, psychology, systems, business strategy and more.
Over the years, the biggest breakthroughs in my own mindset have come from being curious and open-minded and learning from what is working in different countries and different industries. Because success leaves clues. With this podcast we bring you world class interviews with best-selling authors and experts. I encourage you to open your eyes and ears wide and be an outward-facing company, focused on doing things better for your clients, your team and the world.
To Your Success!
Conor Heaney,
Optometrist, Owner of Jones And Co. Styling Opticians,
Founder of Optical Success Academy
Strengthen Your Leadership
and Grow More Productive Teams
Jason Kirk - CEO of Kirk & Kirk on Eyewear Expertise
A Curated Reading Experience for Optometrists, Opticians and Team Leaders
This is the podcast where Conor Heaney shares key thought leaders, authors, creators and their books with you and your team leaders.
A Better Way to Boost Personal Development
“Today a reader, tomorrow a leader.”
Margaret Fuller
Curated Reading
Each month, listen to a new episode featuring and new author and a book that has lessons and insights that will help you grow your practice, your team and yourself.
Trusted Experts
You’ll listen to exclusive audio interviews between Conor Heaney and the best-selling authors of each book. You’ll hear these key thought leaders, authors and creators share their ideas in interviews you won’t find anywhere else on the planet.
Proven Results
As an active member in Optical Success Academy, you’ll receive access to Live Support, New Patient Marketing Campaigns, Weekly Dispatch Update, Monthly Coaching Call, Marketing Archive, Members-Only Training, Conversion Tools, Hiring System, Structured Interview Process, KPI Tracking, Monthly Newsletter, Monthly Staff Training Calls and more!
Membership for US & Canada Practices
Membership for UK & European Practices
“In the case of good books, the point is not to see how many of them you can get through,
but rather how many can get through to you.” Mortimer J. Adler
World Class Interviews with Best-Selling Authors & Experts.
In addition to ad-free episodes of the podcast with best-selling authors and thought leaders each month, members of the program receive exclusive content and members-only access to Dustin’s best leadership tools. Each quarter, you’ll receive two curated books from the featured authors and step-by-step Study Guides to help you and your team leaders implement the
lessons into your practice.
You’ll receive Powerpoint and Keynote presentations, invitations to the members-only monthly coaching call with Dustin and two tickets to The Annual Leadership Retreat each year in sunny Orlando, Florida.
As a member, all of the resources are posted to the membership website, including Study Guides and Powerpoint Presentations for each book, so you and your team leaders can quickly and easily hold monthly and quarterly meetings and retreats, covering the lessons in each Burleson Box episode.
BECOME A MEMBER Learn more about Optical Success Academy Membership
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Jason Kirk - CEO of Kirk & Kirk on Eyewear Expertise
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Conor Heaney
Conor Heaney
Conor Heaney is a sought-after consultant to independent optometrists and opticians and helps them to grow their businesses using his success strategies and tools. He is an optometrist and owner of Jones And Co. Styling Opticians, a unique practice in Manchester that is very different from the typical practice model.
His unique approach to customer service, team leadership, and eyewear retail, have taken his practice’s average eyewear sale from £400 to over £1200 through five-star service, multiple pair dispenses, and stock and dispensing strategies, consistently converting over 80% of patients.
With one consulting room, his practice and small team of 6 staff produce over £1.3 million in revenue per year.
Through his program Optical Success Academy he has created over £75 million in additional optical revenue for 300 clients in 15 countries worldwide.
He is the author of the book for consumers “The Definitive Guide To Choosing Glasses That Make You Look Good: The 6 Common Eyewear Buying Mistakes and How To Avoid Them.” Many of his articles have been published in Optometry Today, Optician, VCPN and Eyecare Business.
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Listen Now!
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